China's color TV industry embarrassed China's color TV industry's way out

 Integration in the large background, the face of the wave of rapid technological change, the Chinese color TV industry's way out?

Not long ago, the senior United States in an interview on the United States had chosen not to do black white deeply grateful. Since

perhaps only two choices - either to enhance the technological strength to do real technical details of the brand, or OEM. But which one do not look easy. Road


technology after visiting CES, TCL chairman Li Dongsheng said, Fun Web content advantage, to provide users a new experience. In addition, TCL also has more than 100 people in Xi'an, the Android platform development team. Li Dongsheng, TCL is a smooth cut for the Internet, the seeds planted. Hisense, Skyworth will also be launched this year, TV-based Android platform.

internal R & D in the TCL is divided into two layers, the first layer is the level of Industrial Technology Research Institute Group, responsible for more than 2 years of technical research and development products; the second layer in each division, such as TCL Multimedia (ie TV) there is a more than 500 research and development center, specializing in the development of technology products within the year and a half. R & D system and promote the level of TCL is very clear. Industrial Technology Research Institute under the Group's Android team. Li Dongsheng said, according to the plan, the team will immediately enter the TCL Multimedia R & D process.

Yan Fang Hung is vice president of TCL Multimedia R & D center, the first company in Hong Kong, Lu, Lu 1999, TCL acquired, he stayed. Background from the subject point of view, Yan Fang Honghua Department of Electronics, South China University, a traditional electronics research personnel. He also said that the current study to a large number of Internet and IT technologies. Even so, in IT, Internet, TV convergence wave of the tide, the software is still China's color TV manufacturers have to face the major challenge. To run on a single platform rich software content, easier said than done? Such as Tencent's software developers as many as six or seven thousand. If you let a Chinese TV manufacturers like Apple or Google as to the collection of tens of thousands of software developers, this is clearly unthinkable.

In addition, the upstream chip manufacturers will also provide complete solutions to choose from. MediaTek is such a chip manufacturer, has been hard work in television for 9 years, has been China's largest TV manufacturers and the top 5 manufacturers in Europe and America to provide chips and solutions. Compared to Intel, MediaTek to better understand the needs of the Chinese market, and higher cost. MediaTek

Digital TV Technology Co., Ltd. Chih-Cheng Chen, general manager had said, make a difference.

seemingly intelligent TV is not high technical threshold. However, Yan Fang Hung has his own concerns, industry in IT, Internet resources, there is no advantage at all on the ability to integrate.